Independent gym
Forge Strength Gym
Bold black-and-acid layout with class timetable, trainer bios and a free-trial CTA in every fold.
FitnessConversionClass schedule
Location
Easton, Bristol
Timeline
7 days
Client
Forge Strength & Conditioning
Palette
Live demo · Booking widget
Claim your free trial week
All classes included. No card needed.
Service
Date
Tomorrow · 9:00 AM
Postcode
BS1 4DJ
Estimated
£89 / from
Final price confirmed before any work starts. No hidden fees.
Demo widget — for showcase purposes
Scope
- Brand
- 7-page site
- Trial signup funnel
- Class timetable integration
The challenge
An independent strength gym needed to stand out against chain gyms with bigger ad budgets. Every page had to push toward one thing: claiming a free trial week.
The approach
01
Brutalist black canvas with electric acid-green accents — unmistakable on a phone scroll.
02
Sticky free-trial CTA bar plus inline trial forms after every section.
03
Class timetable synced to their booking system, filterable by coach and intensity.
04
Trainer bios written like trading cards — specialty, certifications, member testimonials.
Visual snapshots
Outcomes
What changed after launch
+5×
Free trials / wk
44%
Trial → member
8.7%
Mobile conv. rate
