Independent café
Roastline Coffee
Warm magazine-style site for a Bristol roastery with menu, story page and wholesale enquiry form.
HospitalityMenuWholesale
Location
Bedminster, Bristol
Timeline
5 days
Client
Roastline Coffee Roasters
Palette
Live demo · Café menu
On the bar today
Updated daily by the team — no developer needed.
Espresso bar
- Espresso£2.40Single origin, rotating
- Flat white£3.20House blend, oat or cow
- Cortado£3.00Bright, balanced
- Filter of the day£3.40Ask the barista
Slow brew
- V60 — Ethiopia Yirgacheffe£4.50Stone fruit, jasmine, honey
- Aeropress — Colombia Huila£4.20Cocoa, almond, brown sugar
- Cold brew£3.8024h steep, served black
Kitchen
- Sourdough toastie£6.50Aged cheddar + house pickle
- Avo on toast£7.20Chilli, lemon, sea salt
- Pastry of the day£3.50From Hart's Bakery
Wholesale
Pour Roastline at your café
Scope
- Brand polish
- 5-page site
- Menu CMS
- Wholesale enquiry funnel
The challenge
A passionate roastery selling great coffee to cafés but losing wholesale leads to a clunky website. They needed warmth, story and a clear B2B funnel — without losing the walk-in café crowd.
The approach
01
Editorial homepage with full-bleed roastery photography and origin storytelling.
02
Menu CMS so the team can update beans, brew guides and opening hours in seconds.
03
Dedicated wholesale page with sample-pack request form and tiered partnership info.
04
Subtle scroll animations to reinforce the craft, slow-roasted brand feel.
Visual snapshots
Outcomes
What changed after launch
+3.2×
Wholesale leads
+180%
Newsletter signups
4.1
Pages / session
